Jeff has led product workshops and strategic consulting for teams at:
REALITY CHECK
Your growth is stalling because...
If any of these challenges sound familiar, this workshop is designed to address them head-on.
You're burning cash on features that don't move the needle
Your scattered roadmap is filled with features customers ask for but don't actually drive revenue or retention. Every sprint that passes costs you market position.
Your best people are getting frustrated
When teams can't agree on what success looks like, your top talent loses confidence in leadership. They're already questioning whether this is the right place for their career.
Simple decisions have become impossible
M&A integration, technical debt, or rapid scaling has turned every choice into a multi-week process. Your competitors are shipping while you're scheduling.
Blind Spots Keep Ambushing You
Competitors, AI shifts, or regulatory changes sucker-punch your plan because no one flagged the early signals.
Leadership credibility is on the line
Investors and stakeholders are asking harder questions about your product strategy. You need clear answers that connect your roadmap to market opportunity, revenue growth and market position
WORKSHOP OUTCOMES
After 3 intensive days, you'll walk away with...
Strategic Differentiation
Know exactly where you win and why customers switch to you (or don't).
2-3 High-Conviction Bets
Clear rationale, success metrics, and kill criteria.
Execution-Ready Roadmap
12-month sequencing of initiatives, owners, and milestones.
Scenario Map ("Corner Canvas")
Signals, triggers, pivots all on one page.
Locked-In Alignment
Criteria for saying no to distractions for the next 18 months.
Transform Your Product Strategy in 3 Intensive Days
Stop chasing scattered priorities and start building strategic focus. This intensive 3-day workshop helps tech companies cut through strategic confusion and build clear direction, actionable roadmaps, and aligned execution. You'll leave with 2-3 strategic bets, defined market positioning, and a 90-day action plan your team can execute immediately.
Workshop consists of full 8-hour days, on-site at your location. All materials, facilitation tools, and follow-up support included.
Get Brutally Honest
You'll tear down your current state to expose what's actually broken. We'll map the root causes of stagnation, align your team on what success really means, and rediscover the core customer problems your product should solve. By day's end, you'll have brutal clarity on where you stand and what needs to change.
Build Your Winning Strategy
You'll define your target segments, map your competitive position, identify your 2–3 strategic bets, and make the tough trade-offs your team has been avoiding. We pressure-test each bet against best-, base-, and worst-case futures so you know how to pivot before the curve hits
Turn Strategy into Action
You'll leave with actionable plans that have clear ownership, structured roadmaps connecting strategy to execution, and metrics to track progress on what actually matters. You'll also define the leading indicators that trigger a strategic course-correction—no more waiting for lagging revenue charts.
4x Founder | Experienced CEO, CPO, CTO, and Board Member | M&A Veteran
Meet Your Facilitator: Jeff Fedor
I've led product teams through multiple funding raises, successful exits, and dozens of strategic pivots. When companies hit strategic walls, I help leadership teams cut through the chaos and build strategies that actually work.
I've consulted on product strategy for teams at Google, LVMH, TD, Thomson Reuters, and advised hundreds of startups as an EIR at multiple accelerators. You'll get hard-won insights tested in real boardrooms, proven approaches that survive investor scrutiny, and a clear playbook your team can execute starting day one.
Participation
Who Should Be in the Room
This workshop works best with a small group of experts from your company (limited to 6 participants total). Don't send representatives who need to "check with their boss" - this requires people who can make real decisions.
Technical Leader
Someone who knows what's actually possible to build and what isn't. You need someone who can make real commitments about technical feasibility and resource requirements, not just aspirational promises.
Usually: CTO, VP Engineering, Lead Architect
Market & Customer Expert
The person who actually talks to customers and closes deals. This individual brings the unfiltered truth about what customers will pay for, what competitors are doing, and where the real market opportunities exist.
Usually: Sales Leader, Customer Success Leader, CEO
Product Decision Maker
Someone who can see beyond current limitations and connect customer problems to innovative solutions. This person translates market reality into product strategy and makes the tough prioritization calls.
Usually: CPO, Head of Product, Founder, CEO
Note: I recognize that in smaller companies, one person may fill multiple roles. That's fine - just ensure whoever attends has real decision-making authority in their areas.
FAQs
Here are the questions I get asked most about the workshop.
Building everything they ask for is why you're stuck
Your 47-Slide Deck Isn't a Strategy. Great strategy isn't about shipping more. It's about building less of the wrong things and instead shipping the things that will legitimately move the needle and help you realize your vision.
Schedule a 15-minute conversation to see if your strategic challenges are a fit for this workshop. I'll be direct about whether this can help you or if you need something else entirely.
No sales pitch • No obligation • Just honest assessment